Why It Matters
Organic search still delivers the most trust. I help boutique firms clean up site hygiene, structure their content, and send all the right signals so they show up when prospects need them.
Playbook
- Technical audit: crawl analysis, Core Web Vitals review, sitemap/indexing fixes, schema markup.
- Content architecture: topic clusters, internal linking, page outlines that align with real buyer questions.
- Conversion-first SEO: metadata, CTAs, and lead magnets coordinated so search traffic translates into pipeline.
- Reporting: Looker Studio / Power BI scorecards highlighting impressions, rankings, and attributable leads.
Tooling
- Screaming Frog, Ahrefs/SEMrush, Google Search Console, custom Python scripts for log/file analysis, Power BI for reporting.
Engagement Models
- Once-off technical cleanups with prioritized backlog.
- Quarterly retainers pairing SEO strategy with page production.
- SEO-as-foundation for Webflow/Hugo builds so every page launches optimized.